Social Media Analysis & Audit

Identify your optimization opportunities on social networks thanks to a social media audit

social media

Discover your opportunities to optimize your communication on social networks. UNIVIRTUAL teams, experts in Community Management, can help you carry out an in-depth analysis of your activities on social networks. This analysis aims to identify the strengths and weaknesses of your online presence, as well as opportunities for optimization. Through a social media audit, we examine in detail your content strategy, the engagement of your audience, the performance of your publications, and the effectiveness of your advertising campaigns, if applicable. This rigorous assessment will allow you to make informed decisions to improve your communication on social networks and achieve your marketing objectives.

Benefit from our expertise in social media auditing to optimize your online presence and boost your digital impact.

With UNIVIRTUAL, boost your online presence with an in-depth analysis of your social networks

social media analysis

UNIVIRTUAL, leader in the field of digital transformation for 25 years and recognized player in Community Management, puts its expertise in social network analysis at your disposal with the aim of identifying the actions to be implemented to optimize your online presence. Our experienced consulting teams will use advanced tools and methods to analyze your social media accounts, check the quality of your text and visual content, the frequency of your publications and provide you with suggestions on how to optimize your marketing strategy on social networks. We will also assess your online reputation to help you improve your brand image. Finally, we will provide you with a detailed report with recommendations on how to maximize your audience engagement and increase your online reach through Social Media Optimization (SMO) and Sociam Media Advertising (SMA).

We help you achieve your goals on social networks by providing you with reliable advice and making Community Management best practices available to you.

THE STEPS OF AUDITTING YOUR SOCIAL NETWORKS

Discover the essential steps for auditing your social networks to optimize your online presence. The objective is to optimize your online presence and boost your engagement rate:

  • Analysis of your social profiles

    In this first phase, we will review all your profiles on the different social platforms you use (like Facebook, Twitter, Instagram, LinkedIn, etc.). We will make sure your profile information is up to date, including profile photo, banner, description, and contact details.

  • Analysis of your audience

    We will identify your target audience on each platform and analyze your audience demographics (age, gender, location, interests) using analytics tools provided by social networks or third-party tools.

  • Analysis of your brand consistency

    We'll make sure your branding is consistent across all platforms, including color, typography, tone, and visual style.

  • Analysis of your content

    We'll review the content you've shared so far and identify which posts performed well in terms of engagement and which posts fell short of your goals.

network analysis

Do not hesitate to contact our consulting teams to find out more about our social media audit service.

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THE ADVANTAGES OF ANALYSIS FROM YOUR SOCIAL NETWORKS FOR YOUR BUSINESS

  • Better understand your audience’s expectations

    Social media analytics allows you to better understand who your followers are, their preferences, online behaviors and interests. This helps you personalize your content and target your audience effectively.

  • Improve your content strategy

    By reviewing the performance of your posts, you can determine what types of content perform best. This allows you to adjust your content strategy to create more engaging and relevant posts.

  • Follow the competition

    You can monitor your competitors' social media activities to identify their strengths and weaknesses. This information helps you develop more effective competitive strategies.

  • Measure your return on investment (ROI)

    Social media analytics allows you to track the results of your advertising campaigns and social media marketing efforts. You can thus evaluate the ROI of your activities and adjust your budget accordingly.

  • Manage your online reputation

    You can monitor mentions of your business on social media to quickly respond to negative comments and proactively manage your online reputation.

  • Identify influencers for an effective partnership

    By analyzing your social media, you can identify influencers who have a similar audience to your business. Collaborating with these influencers can help you expand your reach and build credibility.

  • Optimize your publishing schedule

    Analyzing your audience engagement data helps you determine the best times to post content, increasing your chances of reaching your audience at the right time.

  • Make informed decisions

    By having accurate data, you can make more informed decisions about marketing and advertising investments. This allows you to allocate your resources more efficiently.

  • Follow the trends

    You can monitor emerging trends on social media to stay up to date with what your audience is interested in and adjust your strategy accordingly.

  • Improve customer loyalty

    By proactively responding to customer comments and messages and providing quality content, you build customer loyalty.

GO EVEN FAR WITH OUR COMPLEMENTARY SMO & SMA COMMUNITY MANAGEMENT SOLUTIONS

WHY USE UNIVIRTUAL FOR THE ANALYSIS OF YOUR SOCIAL NETWORKS?

  • 25 years of experience

    in the field of new technologies

  • An external and objective look

    on your social networks

  • Teams of specialized experts

    in Community Management and social network analysis

  • Recommendations drawn from our experience

    in social network analysis and audit

  • Decisions based on data analysis

    and Data Centric

  • Price-performance-safety

    Best report

‘‘When people work together, mountains turn to gold’’

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EXPLORE WHAT UNIVIRTUAL CAN DO FOR YOU!

Your business is unique, let’s analyze your digitalization possibilities together. Contact our advisors to find out more about the possibility of carrying out a social media audit and analysis.