DEFINITION OF OMNICHANNEL STRATEGIES

Deliver tailored experiences on your customers’ preferred communication channels

digital strategy

An omnichannel approach results in the simultaneous integration of several communication channels within your strategy, thus aiming to extend your visibility and optimize your reach. Your prospects and customers therefore have the opportunity to explore your products or services online through various means such as emails, WhatsApp, your website, social networks, as well as your landing pages. As a result, they expect a smooth interaction with your business. It is imperative that your omnichannel strategy provides them with a unique customer experience through relevant messages and consistent communication across all communication channels. 80% of customers say the experiences a company provides are as important to them as its products and services. (source: SalesForce) In other words, the quality of your customer experience has a direct impact on your potential for business success.

The omnichannel marketing solution for brands who know their customers deserve the best

With UNIVIRTUAL, offer a unique customer experience to your users and increase your growth thanks to an adapted omnichannel strategy

omnichannel strategy

UNIVIRTUAL, European leader in the field of digital transformation for 25 years, puts its expertise at your disposal to support you in defining an efficient omnichannel strategy. Our teams experienced in omnichannel marketing will work closely with you to understand your needs and define your objectives. We will use the latest technologies and tools to create effective communication campaigns. We know that each company is unique, which is why we create digital strategies specific to your company to meet the expectations of the target audience through a clear and impactful message. A tailor-made omnichannel strategy is an essential tool to stand out from your competitors and effectively reach your target. Indeed, this personalized approach makes it possible to precisely target the needs and expectations of your customers on the channels they prefer. The omnichannel strategy is concretized by the definition and deployment of actions distributed by channels, budget, frequency, duration, resources.

A true roadmap, the omnichannel strategy is a key element to achieving your objectives

THE IMPORTANCE OF MULTICHANNEL FOR YOUR DIGITAL STRATEGY

These days, customers and prospects want to be able to interact with your business 24/7. In addition to your availability, they expect your communications to reflect their preferences and recent purchases. Omnichannel marketing makes it possible to meet these new expectations. it allows you to deliver a coherent and relevant message via several channels. It increases the quality of customer experience across all marketing channels, improving user experience and customer loyalty. Additionally, this approach can also significantly simplify your marketing efforts. What's more, an omnichannel strategy is synonymous with profitability, both in terms of lead generation and increased sales and retention rates. The figures themselves confirm this fact:

The purchase rate of campaigns using 3 or more channels is 287% higher than that of campaigns using a single channel.

Indeed, today consumers do not make their purchases exclusively through a single channel. It is therefore imperative for your business to be present on all channels frequented by your audience.

THE DIGITAL LEVERS OF AN OMNICHANNEL STRATEGY

The digital levers of an omnichannel strategy refer to the different digital tools and channels used to create a consistent and seamless experience for customers, regardless of the touchpoints they choose. An omnichannel strategy aims to seamlessly integrate online and offline channels to deliver a seamless customer experience. Here are some of the main digital levers of this strategy:

omnichannel marketing

  • Optimized website

    Your website should be user-friendly, responsive and offer intuitive navigation. It should provide valuable information about products and services, enable online purchasing, and perhaps even offer personalization features for customers. Implementing a natural referencing strategy (or SEO strategy) will allow you to position yourself well on search engines and thus stand out from your competitors.

  • Content Marketing

    Creating useful and relevant content, like blog posts, videos, and infographics, can help establish your expertise in your field and attract an engaged audience.

  • Inbound Marketing

    The goal of Inbound Marketing is to naturally attract customers to your business rather than intrusively soliciting them. Thus, for 60% of marketers, inbound marketing (SEO, blog content, etc.) is the main source of high-quality leads (source: data.gouv.fr). Our teams will use inbound marketing to attract potential customers by creating and distributing quality content that meets their needs and interests.

  • Social networks

    Social media platforms allow you to interact with customers, share content, answer questions and collect feedback. They can also be used for targeted marketing campaigns. Maintaining your social networks will strengthen your brand image and your notoriety as well as bring together an online community.

  • Marketing emails

    Targeted email campaigns can be used to inform customers about special offers, new products and upcoming events.

  • Online advertising

    Online advertising campaigns, such as search engine advertising (SEA) and social media (Facebook Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads...), can be used to target customers based on their interests and their online behavior to disseminate your promotional messages.

  • Live chat and online support

    Live chat tools on the website or mobile apps allow customers to ask questions in real time and get instant support.

  • Data collection and analysis

    Collecting and analyzing data on customer behaviors and preferences across different channels helps continually optimize the omnichannel strategy.

Do not hesitate to contact our teams of business strategy experts to learn more about defining your omnichannel strategy.

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THE ADVANTAGES OF AN OMNICHANNEL STRATEGY FOR YOUR BUSINESS

  • Optimize the customer experience

    A well-developed omnichannel strategy helps deliver a seamless and consistent experience to customers across different channels, improving customer satisfaction and loyalty.

  • Increase your sales

    By providing a seamless, integrated buying journey across various channels, you can increase sales opportunities and encourage customers to complete their purchases.

  • Target your audience precisely

    By defining a tailor-made omnichannel strategy, we will be able to write messages adapted to each of your targets on the channels they use the most;

  • Optimize your budgets

    We will establish an action plan consistent with the objectives that we will have previously defined with you in the omnichannel strategy established for you. This will allow you to optimize your budgets by avoiding unnecessary or ineffective actions.

  • Benefit from better visibility

    Thanks to an omnichannel strategy adapted to your business, we will develop your visibility by delivering the right message, to the right target, in the right place, at the right time

  • Improve your brand image

    Communication consistent with your company's values and your editorial line will strengthen your brand image and make you known to new audiences.

  • Build customer loyalty

    Thanks to transparent communication adapted to the identity of your company, you will develop a relationship of trust with your customers who will remain loyal to you.

  • Measure your performance

    Our teams will set up monitoring and analysis of the results of your campaigns to measure the effectiveness of the omnichannel strategy implemented and make modifications if necessary.

GO EVEN FURTHER WITH OUR COMPLEMENTARY BRANDING & DIGITAL MARKETING SOLUTIONS

WHY USE UNIVIRTUAL FOR YOUR OMNICHANNEL STRATEGY?

  • 25 years of experience

    in the field of new technologies

  • Tailor-made solutions

    adapted to the specific needs of each client

  • Teams of specialized experts

    in omnichannel marketing

  • Recommendations linked to realities on the ground

    drawn from our experience

  • Global support

    based on your growth

  • Price-performance-safety

    Best report

‘‘Strategy is the art of using time and space. I'm less concerned about the sequel than the first. Space we can reclaim, time lost never’’

Napoléon Bonaparte

EXPLORE WHAT UNIVIRTUAL CAN DO FOR YOU!

Your business is unique, let’s analyze your digitalization possibilities together. Contact our advisors to find out more about the possibility of implementing an omnichannel strategy.